The label based out of Bangalore, was founded by Madhurima Tongia in her quest to minimise carbon footprint and supports a zero-waste philosophy throughout. “Handwoven, organic cotton textiles are the heroes in our quest along with small-scale production, natural dyes, coconut shell buttons and hangers made from waste wood logs and bamboo sticks,” says Tongia. The hang-tags are made from recycled paper and the product is sealed using plastic-free packaging. The carry bags are infused with herb seeds and the label encourages the shopper to grow their own kitchen garden after shopping with them. All organic cotton bags are hand block-printed by young adults with autism and are carefully placed in eco-friendly boxes for shipping. “We work with the Nav Prabhuthi Trust, which is based out of Bangalore. The Trust provides quality vocational skills training to individuals with special needs. So, we get our carry bags hand block-printed in organic colours by them,” explains Tongia.