Have you ever dreamed of being Elizabeth Bennet, strolling through the vast lawns of Georgian mansions in late 18th century, or wearing a peasant dress and walking alongside the large fields of wheat, only to come across a patch of daffodils, perhaps like the ones Wordsworth told us about - and just behind those, you see the love of your life. If you are more of a literature geek, you would surely have imagined being transported to the world of William Cowper or perhaps if you are a painting lover, planned that one day, you will leave behind all the rush and chaos of this concrete jungle. for a cottage like those of Thomas Kinkade, far away in the countryside, where you can spend your days with field animals and simple strolls around a lake.
If you have thought so, know that you are not alone. We have all been there. Moborr was born, as a reflection on this desire of an idyllic lifestyle, detached from all materialistic pursuits and the satisfaction of savouring each moment. It is a fantasy that we had been feeding on since centuries, and we at Moborr, try to create the same through our comfortable, sustainable and eco-conscious clothing range. We long to move away from this pace that we have created for ourselves, and we seek an abode where we can find that, which we know as heaven. And Cottagecore mirrors this eternal desire.
And today, it is not just a single aesthetic, movement or community – it is a trend that people are adopting consciously and rapidly. Everyone is striving for a simple, sustainable and meaningful lifestyle by taking a slower approach in everyday life and consuming only what is needed. And it includes a large variety of practices like:
- Carrying personal cloth and plastic bags everywhere with a complete refrain from single-use plastics.
- Technology and content detox by staying away from all gadgets and social media for allocated time periods
- Decluttering of home interiors from bohemian maximalism to minimal multi-purpose open spaces.
- Mindful eating with an increased population moving towards veganism and even more people expressing their desire to do the same.
- Meditation, exercise and screen time apps installed in all our phones that monitor the quality of our life.
- Changing work cultures from full calendars to focusing on the tasks that yield results while eliminating all the unnecessary protocols.
- Narrowing down travel itineraries and focusing on immersing yourself in a location and its culture.
- Habits like journaling, meditation and yoga that help escape from the spiral for dwelling on the past or anticipating the future.
- Building communities in locality and nurturing relationships that add value to real life.
- Rediscovering the art of conversing with a stranger.
- Indulging in play like old school games in the park, board games and phone-free gatherings with friends.
- Replacing retail therapy with time-less, lasting and conscious purchases that add value to life in the long run.
- Moving away from symbols of luxury and status to purchasing from local and small businesses and brands.
- A shift to organic and sustainable products that are simple and useful over high-tech cluttered design.
It is this shift in a lifestyle that brings us a beacon of hope. It tells us that we are moving in the right direction. After two years of uncertainty, we are now, finally able to see a small ray of light. In changing our lifestyle, we can have faith that the world will heal for the better, and we will step into a place that is completely different from the one we grew up in. We are actively and consciously changing the world around us, and building the heaven that we all desire.