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Contemporary | Sustainable | Artisanal
100% of our clothing is constructed from natural fibers. Thanks to the farmers and their families, the fabric that we love working with the most is homegrown Organic Cotton. The fabric has a unique feel to it and is oh-so-breathable. It is grown using cotton seed stock that is not genetically modified and without the use of synthetic agricultural chemicals. The most beautiful part about it is that the cotton simply thrives on rain water and is genetically free from all nasties.
Zero Waste Design
As per statistics, around 15% of the fabric goes to waste while cutting and sewing. The environmental consequences of not repurposing that waste are pretty huge. By putting just a little thought into these tiny organic strips, many wonderful forms of fashion are created.
One of the most interesting aspects of working with natural dyes is the magical experience one goes through from direct connection with plants. We end up with much deeper gratitude towards our Planet when we understand how the colour gets translated from leaves, roots, seeds, barks, flowers or peels to yarns.
Naturally Coloured Cottons
Crafted from naturally pigmented cotton fibers with exciting tan characteristics. This heirloom cotton is loved for its soft texture, durability and pronounced eco-benefits. Like all our other textiles, this is grown organically and is cruelty-free.
Since the piece of clothing is not dyed, the colour stays same even after several washes, making it a long lasting piece in your wardrobe. This makes it naturally more sustainable.
The heritage Eri Silk textiles are woven in old-world hutments in non-industrial process by tribal communities. They bring in their time-honoured expertise with respect to weaving natural fibres, dyeing with natural elements while keeping in mind the essence of Regenerative Agriculture. They work towards maintaining a positive ecological balance to preserve and grow the rich biodiversity of the area.
All online orders are carefully packaged in eco-friendly boxes or organic cotton bags. Our boxes are made from 100% recycled material and are biodegradable. They are just thick and compact enough to carry the orders safely to you. The packaging is block printed by specially-abled artisans with GOTS (The Global Organic Textile Standard) certified dyes.