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Unveiling Our Fashion
Journey: Since 2016
pronounced as moh-bau-rr
It was in 2016 that Madhurima, left her corporate job to pursue her passion for clothing and textiles. Her eternal love for the wondrous beaches of Goa led to the birth of Moborr - also named after a beach in Goa called Mobor. Thus, began a beautiful new journey of a sustainable clothing line - which reflected the ethos of vacation and freedom, with all the collections carrying the same relaxed energy.
Rooted in Sustainability:
Our First
Pop-Up
The first ever pop-up took place in Koramangala in Bangalore in 2017, at a time when the talks of sustainable fashion were just beginning in India. Sustainability was never an option or a business strategy, it was something our founder personally practiced and believed in. Hence, Moborr has always had sustainable practices in its core - our first solo exhibition was completely sustainable with displays made from waste wood logs and bamboo sticks. The response to the display and the collection was completely overwhelming and since then, there was no looking back.
Our design principle is to work with handwoven, homegrown organic cotton textiles and other natural fibers that minimize carbon footprint, along with a zero waste philosophy, small batch productions, seasonless collections and natural dyes. We believe in being completely sustainable in all aspects, and we use hangtags and hangers made from recycled paper, plastic-free packaging and our signature coconut shell buttons. Our carry bags are infused with herb seeds that shoppers can plant in their gardens and cotton cloth bags block printed by young autistic adults.
With artisans spanning over many clusters across India, a master-cutter, patternmaker and two tailors, Moborr has grown into a global brand and today is 9 collections old, with more than 25 pop ups, presence in online marketplaces based out of India, Switzerland and Singapore, shipping worldwide from our own website and retailing in select 15 multi-designer stores across India and Singapore.
Moborr strives to provide everyday wardrobe solutions by being consistently and effortlessly sustainable, and translating the heritage-rich Indian weaves into clothing that is seasonless, long-lasting and worn by women around the world. The brand philosophy lies in doing the greater good and being completely eco-conscious, we preach that sustainability is not an option, it is the future. Infact, taking a step further in global environmental awareness, we have gone beyond Sustainable Think towards even greener options like that of Regenerative Fashion with our Ahimsa Silk styles. In essence, regeneration means creating a positive impact rather than aiming for low impact.
It is this hope of taking small steps towards a better world that kept us going through the difficult times and now, inspired from that hope itself we are launching our new collection for women, and also sampling our first men’s wear line. With this, we strive to keep doing our part in making the world more sustainable and supporting local craft communities. Our aim is to provide comfortable and stylish options of sustainable everyday clothing that are responsible and eco-conscious and successfully continue being a 100% sustainable brand.
Our upcoming collection in the making will introduce the ‘Moborr for Men’ range, with custom prints and fresh styles that are comfortable and trendy at the same time. We want to amplify sustainable fashion in all the arenas and not just limit it to women clothing - we believe in inclusivity and a lifestyle that is sustainable in all aspects. The brand goal is to provide eco-conscious options to customers for all kinds of clothing and occasion.
